Email marketing is a powerful tool, and email marketing within the Hotwire Design and Marketing platform is even more so. Email newsletters are great, and there are many commercial solutions out there to help businesses stay in touch with their customers on a regular basis. You can do this with our system as well. In fact, most of our plans allow you to send up to 10,000 email newsletters per month. However the real power lies beyond just an email update. Since our system is integrated with e-commerce, the CRM systems, and the powerful Analytics and reporting tools available you can create targeted one-off email broadcasts, or even specialized ongoing loyalty campaigns with just a few clicks of the mouse.
For example, lets say you own a gym and you would like to offer visitors to your site a 30 day free membership. Upon signup you collect their information and they are automatically entered into a loyalty email campaign that will send a pre-set email every week informing them of the equipment and amenities you have, the programs offered and their schedules, then maybe an introduction to the staff and personal trainers at your gym. You may even opt to include a discount code in the final email that integrates with the built in e-commerce section of your site to offer 20% off their first 6 months when they pay online.
The same type of loyalty campaigns can be triggered based on any reports you run (reach out to customers you haven't seen for awhile? Reward your most loyal customers? Educate your new clients?, etc.) Couple that with the direct mail, print, and signage creation capabilities of Hotwire Design and Marketing and we have the marketing mix that will keep your business busy.