Tools
One of the key benefits of being a BizBuilder client is having access to the marketing tools we provide to our small business clients. In addition to just having access to the tools we actually facilitate and provide support and direction in using them to their full potential. Click here for more information on how to become a BizBuilder client.
Many of these tools are included automatically with each BizBuilder package, and others are available at cost with zero markup. Below you will find a list of some of the tools that fall into these two categories.
Tools included at no additional charge:
- Business "Blueprint" Marketing Plan
- Monthly contact, coaching, ideas, and information
- Dedicated client portal for online ordering, service, and support
- a website that acts as an online extension of your business
- built-in customer database (CRM System)
- integrated e-mail marketing system
- built-in e-commerce system
- blogs and forum support
- ability to promote your business by generating coupon and discount codes
- integrated social media
- syndicated content using RSS
- online event and attendance booking
- analytics and reporting for your e-mail campaigns and website traffic
- search engine optimization (SEO)
- text message and e-mail notification of visitor interaction with your website
- marketing materials design
- advertising design and coordination
- click here for even more information and greater detail of the included online features
Tools available at cost with zero markup to clients
- printed materials including everything from business cards to banners
- direct mail services
- leads and list marketing
- promotional materials such as logo apparel and promotional items
- logo design or re-design including digital identity package
- PR / press release services
- copy-writing
- packaging design
- web advertising such as Search Engine Marketing, pay-per-click, and banner ads
- traditional advertising such as newspapers, radio ads, phone directories, etc.
